https://handbook.gradientmetrics.com/marketing/ Recent content in Marketing on Handbook Hugo -- gohugo.io https://handbook.gradientmetrics.com/marketing/mission-vision-pillars/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/marketing/mission-vision-pillars/ Mission We founded Gradient to be the research company we wanted to see in the world. We dedicate ourselves to being a consultative research partner for our clients and to bringing objective clarity to our partners' most important strategy challenges by pushing methodological boundaries. Vision We want to be a premium research brand sought after for our methodological prowess by every global top tier organization. Our clients will recognize and choose Gradient for our sophisticated methodologies and for the bespoke, consultative, and personal partnership we bring to each engagement. https://handbook.gradientmetrics.com/marketing/media-outreach/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/marketing/media-outreach/ The goal of this Media Outreach Plan is to develop a small network of press contacts that we can take story ideas to directly. The goal of that plan is to be able to get more articles published without having to go through external data sources. The goal of getting more articles published is to develop our brand The goal of developing our brand is to Close more existing conversations Open more conversations Develop a distribution network to offer novel products Media Tracker Below pages are both public.