https://handbook.gradientmetrics.com/newsletter/ Recent content in Trendlines on Handbook Hugo -- gohugo.io https://handbook.gradientmetrics.com/newsletter/developing-instrument/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/newsletter/developing-instrument/ Introduction Timeline Deciding on a Module Topic Writing Modules Analysis Specification Introduction Developing the survey instrument is the first stage in the newsletter development cycle. Some stages of the newsletter development process require creativity, some are more programmatic/task-based, and some are analytical. This is perhaps the only stage that requires using all three of those skills in one set of tasks. https://handbook.gradientmetrics.com/newsletter/programming-survey/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/newsletter/programming-survey/ Introduction Timeline Programming Practices Specific to Trendlines Introduction After finalizing the instrument, the next step is to program the survey in Qualtrics. This section is brief because survey programming is to be documented elsewhere in the Handbook. Timeline This step comes right after developing the survey instrument and is part of the first phase of the newsletter cycle, which usually begins during the last week of the month. https://handbook.gradientmetrics.com/newsletter/fielding-dynata/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/newsletter/fielding-dynata/ Introduction Timeline Monitoring the Launch Introduction Step-by-step instructions for launching the survey through the Dynata API can be found here. Timeline This step comes right after programming the survey and is part of the first phase of the newsletter cycle, which usually begins during the last week of the month. During an ideal fielding week, the timeline is as follows (we will be covering the bolded portions in this section): https://handbook.gradientmetrics.com/newsletter/analysis-visualizaiton/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/newsletter/analysis-visualizaiton/ https://handbook.gradientmetrics.com/newsletter/writing-stories/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/newsletter/writing-stories/ Introduction Timeline Picking Stories to Run Plot Specs Writing a Story Writing a Product Story Front Matter Subject Line Preheader/Preview Text Email Introduction Whiteboarding Introduction Writing a newsletter story requires you to be creative, precise, analytical, and at least a little bit funny. It is not easy, and you should plan on a story taking a couple of hours to write. https://handbook.gradientmetrics.com/newsletter/launching/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/newsletter/launching/ Timeline Sending the Newsletter with Beehiiv Log In Create New Post Import Content Post, Email, and Website Settings Sending the Test Email Sending the Newsletter Canva Workflow Log in Canvas Size Insert the Plot Create the Annotations Insert the Plots into the Newsletter Timeline We run two newsletters per month. The first usually launches during the first week of the month, and the second launches two weeks later.