https://handbook.gradientmetrics.com/products/conjoint-experiments/Conjoint-Designs/ Recent content in Conjoint Designs on Handbook Hugo -- gohugo.io https://handbook.gradientmetrics.com/products/conjoint-experiments/Conjoint-Designs/conjoint-types/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/products/conjoint-experiments/Conjoint-Designs/conjoint-types/ Introduction Full-Profile (AKA Basic CBC Design) Partial-Profile Alternative Specific Design The “None” Alternative" Introduction As mentioned in the previous chapter, conjoint studies come in many flavors. The number of attributes or even the type of attributes (discrete vs. continuous) between each conjoint can change. Some conjoints have prohibitions (e.g., not showing Blue and Ferrari as levels in one profile), and sometimes the sheer number of attributes / levels is just too much to show. https://handbook.gradientmetrics.com/products/conjoint-experiments/Conjoint-Designs/conjoint-vocabulary/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/products/conjoint-experiments/Conjoint-Designs/conjoint-vocabulary/ Vocabulary Since people love to complicate simple things, there are a few conjoint related terms that have a bunch of synonyms that might confuse you. Below is a list of possible synonyms (in brackets) for conjoint terms (the ones we should use are in bold) with a short description. Version [block]: a set of conjoint tasks that will be presented to a single respondent. The tasks within the version are optimized in a way that the combinations of attribute levels are unique and balanced (the levels of each attribute appear a more or less equal number of times).