https://handbook.gradientmetrics.com/sales/ Recent content in Sales on Handbook Hugo -- gohugo.io https://handbook.gradientmetrics.com/sales/sales-introduction/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/sales/sales-introduction/ The Role of a B2B Salesperson At Gradient Metrics, you are far more than a Research Manager. You are trusted advisors to our clients. You are storytellers, and problem-solvers. Your ability to dig into our customer’s goals, and whatever is getting in the way of them reaching their goals in a consultative way, is part of our competitive edge. It is your attention to detail that makes those relationships great. So, in many ways, you are already practicing much of what it takes to bring new business into our organization. https://handbook.gradientmetrics.com/sales/ideal-customer-profile/ Mon, 01 Jan 0001 00:00:00 +0000 https://handbook.gradientmetrics.com/sales/ideal-customer-profile/ ICP Definition General Guidelines Blue chip and legacy brands Creative and brand agencies Philanthropies, think tanks, and political organizations ICP Definition Gradient serves three distinct types of clients that fall into larger “buckets”: Blue chip and legacy brands Creative and brand agencies Philanthropies, think tanks, and political organizations There are ideal customer profiles (ICPs) among those types of clients. While many of the roles and demographics are shared across the client “buckets,” their pain points and goals demand discrete buying personas.