What does Gradient do?

(Very small) Sample of Products

Gradient’s Newsletter is free for our subscribers. We use it as a vehicle to showcase our original research and attract new business opportunities. We field our own surveys to create datasets that we use for new editions of the Newsletter.

Audience segmentations are where we have the deepest experience. We’ve done segmentations of voters, the general public, and of many different specific consumer categories (e.g. kombucha drinkers, global tech talent, small business insurance brokers). Here’s a few examples: CA Affordable Housing Mindset Segmentation & Humm Kombucha Segmentation

For more info, visit our Segmentation pages

We’ve also developed a lot of success in running conjoint experiments. In fact, we’ve pushed the normal application of conjoint experiments to answer questions such as “What is the definition of success?” and “How can we develop a predictive model of product performance”? We love conjoints and plan to continue pushing them beyond their standard applications. Here’s some examples: Success Index & MasterClass Predictive Model Analysis

For more info, visit our Conjoint Experiment Pages