Can you give me a better sense of the types of clients you do research for and what that research generally entails?
What is the cadence of the research and how much do you support internally vs. work with external partners?
Who on the team is generally responsible for providing the research? Are you account based or is there a quant / analytics team in house that supports your customer base?
Can you describe the core business challenges your clients typically face as it pertains to their research?
Could you give an example of a recent project where you felt additional insights could have driven better outcomes?
For the clients you just mentioned, can you give me some examples of the types of discrete strategy questions they are looking to answer?
What data-driven decisions are you currently making for your clients, and what is your approach?
What are some gaps in your current research capabilities that you’re looking to fill?
Looking at your upcoming client research projects, are there any you can think of that might benefit from specialized quantitative research? If so, who is the client and what are they looking to learn?
Orienting on Agency Vendor Selection Process:
What has been your experience with quantitative research firms in the past?
Can you detail the criteria you use to evaluate a quant research firm’s expertise and fit for your projects?
If you could envision a perfect collaboration with a quant firm, what key elements would it include?
Are there specific client scenarios or project types where you find external quant research particularly valuable?
What steps are involved in your decision-making process when selecting external partners?
Who are the stakeholders involved in vendor selection, and what are their main objectives in the evaluation process?
Could you walk me through a typical project lifecycle and where a quant research firm would integrate into your workflow?
Are you currently working with or evaluating quant research firms?
You mentioned this being a strategic planning objective for the firm, ideally when would you like to a chosen partner?