Sales Introduction

The Role of a B2B Salesperson

At Gradient Metrics, you are far more than a Research Manager. You are trusted advisors to our clients. You are storytellers, and problem-solvers. Your ability to dig into our customer’s goals, and whatever is getting in the way of them reaching their goals in a consultative way, is part of our competitive edge. It is your attention to detail that makes those relationships great. So, in many ways, you are already practicing much of what it takes to bring new business into our organization. Some things a B2B Salesperson does, that you are already practicing.

  • You are a reliable key point of contact, balancing the customers needs with business objectives. You serve as a bridge between our company and the customer, advocating for both sides.
  • You navigate complex customer relationship processes, engaging multiple stakeholders.
  • You act as trusted advisors, understanding and addressing client challenges, and articulating the Gradient Metrics approach to solving those challenges.
  • You create value in every interaction, articulating our unique propositions and differentiating us from competitors.
  • You build and nurture long-term partnerships.
  • You challenge the customer to think differently, educating them on their misconceptions based on what you know, in an effort to help them achieve their goals in the best way possible.
  • You recognize that time, for our customers, and our business, is our most valuable resource.