Deliverables Hall of Fame

See the Google Suite Templates page for further details on how to locate and utilize templates for our deliverables—and why we use always use templates.

Below is a list of some of the most exemplary client deliverables that Gradient has delivered. Each HOF deck, memo, or otherwise is nested under one of the “typical” research project types that Gradient conducts for clients.

Each deck includes a brief description to help you decide what deck would be the best source of inspiration for your client deliverable.

Bubbly

• Combination segmentation, occasion analysis, and conjoint wrapped into one

• The end client was Humm, a kombucha brand and client of BnB

• Segmented audience into 6 customer mindsets

Pineapple

• National and state-level criminal justice reform mindset segmentation

• This is an excellent example of how to compare and contrast overlapping and sub-segmentations

Luther

• Nationally representative (and minority oversample) segmentation of the public’s orientation toward biomedical science

• Another excellent example of a sub-segmentation—this time by race/ethnicity

Globe

• Willingness-to-pay conjoint to determine class offering features for an online learning platform

• Choice-based conjoint, dual-response none, WTP, and targeting/drivers analysis

Dojo

• Understanding Americans' priorities for the K-12 education system

• Partial profile conjoint

Elephant

• Testing the effectiveness of a targeted SMS outreach campaign

• Difference-in-difference survey experiment

• Excellent example of an informative memo with tables and plots

Rhapsody

• Targeted ad messaging campaign to persuade moderate conservatives to adopt more immigrant-positive attitudes

• Demonstrates how to succinctly display multi-condition experimental results

Spine

• Customer lifetime value (CLV) model for Orthofeet’s direct-to-consumer (DTC) channels

• Forecasting Orthofeet’s financial performance over the next 4 years

• An excellent example on how to display multiple cuts of the CLV analysis

Bubbly

• Combination segmentation, occasion analysis, and conjoint wrapped into one

• The end client was Humm, a kombucha brand and client of BnB

• Segmented audience into 6 customer mindsets

Lumin

• Qualitative in-depth interviews (N=24) to learn about the variety and type of men’s skincare routines

• Excellent job of dividing key insights into larger thematic areas that answer key research questions

Zeus

• Lightweight qual activity on Recollective to explore what Americans think about the role of government

United Healthcare Global

• Global text analysis to uncover employee bright spots and pain points by country

• Good example of how to synthesize over 100,000 text responses, cut in various ways

United Healthcare & Optum

• Text analysis comparison between two main questions (what do employees value, and what do employees want to see improved)

• Good example of identifying major themes in text variables and quantifying them

Monarch

• This was an element testing experiment for the CA Dream narrative
• It is a well organized and labeled Crunch dashboard that includes a folder for combined variables, collapsed into Agree / Disagree, Support / Oppose, etc.