Population Benchmarks

When developing surveys, we often need to create quotas using population benchmarks. Although the U.S. Census Bureau has the most exhaustive repository of population benchmarks, the website can be difficult to use and, in some circumstances, does not contain the specific benchmarks we are looking for. Luckily, there are interfaces that make exploring census data easier and additional resources available to explore population benchmarks that are not in the census.

• Census Survey Explorer - This website was created by the U.S. Census Bureau to make data exploration easier.

• IPUMS USA - This website uses high-speed tabulation software to comb data from the U.S. Census, as well as data from other countries.

• CDC WONDER - This website lets you generate maps, charts, tables, and data extracts for health statistics across various geographies and demographics.

• Census Reporter - This website focuses on demographics from the American Community Survey. It lets you explore via tables, maps and charts.

• The World Bank - This tool provides free and open access to extensive global development data and research publications.

  • World Development Indicators - This database contains over 1,000 development indicators from over 200 countries on topics like economics, education, environment, and gender.

  • Climate Change Data - This database provides data related to climate change and impacts, including emissions, temperatures, and climate extremes.

  • Gender Data Portal - This portal consolidates and catalogs gender statistics from the World Bank and other sources.

  • Health Nutrition and Population Data - This database provides key data on health, nutrition, and population trends across countries.

  • Education Statistics - This database contains comprehensive global data on education access, progress, expenditures, and equality.

• USA Facts - This tool provides nonpartisan data on key US population, economy, and government metrics.

  • Population Data - This database provides data on the US population, including demographics, migration, births, and deaths.

  • Economy Data - This database covers data on topics like GDP, unemployment, taxes, wages, spending, and other economic indicators.

  • Health Data - This database provides data on health insurance coverage, costs, outcomes, behaviors, and other health metrics.

  • Education Data - This database covers metrics on education like enrollment, attainment, literacy, expenditures, and student outcomes.

  • Government Data - This database provides data on government revenue, spending, employment, legislation, and other government metrics.

  • US Census Data - This database allows for the exploration of key census metrics on population, housing, employment, and demographics.

• US Elections Project - This tool provides data on voter turnout, registration, and election results for the United States.

  • Voter Turnout Data - This database provides statistics on voter turnout rates broken down demographically and geographically.

  • Voter Registration Data - This database covers voter registration numbers by state, party affiliation, and demographic groups.

  • Primary Election Data - This database tracks data on the results, exit polls, and delegate counts for presidential primary elections.

  • General Election Data - This database contains data on past and present election results, exit polls, and voter demographics.

  • State Factsheets - These factsheets summarize key election data for each state, including voter turnout, registration, and election rules.

  • Surveys and Polls - This page compiles polls and surveys related to voters' intentions, motivations, and political affiliations.

• Data USA - This tool provides data visualizations and tools to explore, map and compare US demographic and economic data.

  • Location Data - This database allows users to explore data profiles for states, congressional districts, counties, metro areas, cities, towns, and ZIP codes.

  • Industry Data - This database provides industry data including employment, wages, business dynamics, diversity, and growth indicators.

  • Occupation Data - This database contains data on occupations like employment, demographics, wages, skills profiles, and projections.

  • Education Data - This database covers data on educational institutions like enrollments, costs, demographics, fields of study, and outcomes.

  • Origin and Ethnicity Data - This database enables exploring population origin and ethnicity data across geographies and industries.

  • Rankings - This database allows ranking and comparing locations across different demographic, social, economic, and housing indicators.